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Search engine optimization or SEO can be categorized into two – On-page and Off-page optimization. First you need to understand what SEO is all about. It is considered the more technical part of Web marketing. It helps in the promotion of a certain site at the same time it requires some technical knowledge. SEO also call SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, hence getting higher positions in search results.

Now, before choosing between On-page optimization or Off-page optimization you should be able to provide search engines what they need and also provide the important information to the users. Because search engines calculate both on page and off page optimization factors you should be consider both. So here need to discuss the two category of optimization.

On-page Optimization is the process by which elements of a website are so designed such the website qualifies for a high ranking when specific keywords are typed. It also part of the optimization process and will not guarantee your website a good ranking unless off page optimization is also in place.

Keyword research is the beginning of all SEO strategy and it is classified as on-page optimization. Here you will identify the target keywords or key phrase. Keywords should be then inserted in the web page URL, title tags, Meta tags, headlines, sub headlines and body content. But increasing of keywords in the content of your website can trigger the search engine to spam alert.

Now let’s go to off-page optimization or should I say promoting your website using your neighborhood website. This also methods which are not done on the website to improve its search engine page rank and hence increase its website traffic. You can use the following technique to perform this kind of optimization:

• Article Submission
• Blog Comment
• Directory Submission
• Forum Posting
• Link Exchange
• Page Exchange
• Press Release
• Product Reviews
• Rss Submission
• Social Book marking

Aside from this cheap talk guide you can call a help of professional web design and SEO consultant if you have a big business in mind to promote in the internet using different SEO strategy.